Last updated: [insert date]
Jonath’s Animal Kingdom may use internet-based advertising, also known as online advertising, targeted advertising, interest-based advertising or remarketing, to help show relevant ads to people who may be interested in our products, services or website.
This page explains how internet-based advertising may work when you visit our website, interact with our online store, view our ads, or engage with Jonath’s Animal Kingdom online.
What Is Internet-Based Advertising?
Internet-based advertising is advertising delivered through websites, search engines, social media platforms, apps and online advertising networks.
These ads may be based on information such as:
- Pages you visit on our website
- Products or categories you view
- Items added to your cart
- General browsing activity
- Search terms
- Approximate location
- Device type
- Browser type
- Ad interactions
- Previous visits to our website
This helps us show more relevant ads, such as bird supplies, reptile products, aquarium items, turtle care products, small animal products, live food, enclosures or specialist store information.
How We May Use Online Advertising
Jonath’s Animal Kingdom may use online advertising to:
- Promote products and services
- Remind visitors about products they viewed
- Share store updates and promotions
- Promote Click & Collect or delivery options
- Advertise specialist products or categories
- Reach people interested in birds, reptiles, aquariums, turtles and small animals
- Measure whether our ads are useful and effective
- Improve our website and customer experience
Remarketing and Retargeting
Remarketing, sometimes called retargeting, allows ads to be shown to people who have previously visited our website or interacted with our online store.
For example, if you view reptile heating products or bird food on our website, you may later see an ad from Jonath’s Animal Kingdom on another website, search engine or social media platform.
This does not mean we personally identify every visitor. Advertising platforms often use cookies, pixels or similar technologies to recognise a browser or device.
Cookies and Similar Technologies
Our website may use cookies, tracking pixels, tags and similar technologies.
These technologies may help us:
- Keep the website working properly
- Remember cart and checkout activity
- Understand website traffic
- Measure ad performance
- Show relevant ads
- Limit how often you see the same ad
- Understand which ads lead to website visits, enquiries or orders
A cookie is a small file stored on your browser or device. A tracking pixel or tag is a small piece of code that helps measure activity on a website or advertisement.
Advertising Platforms We May Use
Jonath’s Animal Kingdom may use advertising and analytics platforms such as:
- Google Ads
- Google Analytics
- Meta Ads, including Facebook and Instagram
- Search engine advertising platforms
- Social media advertising platforms
- Email marketing platforms
- Website analytics tools
- Ecommerce tracking tools
The platforms used may change over time.
These third-party platforms may collect or receive information from our website and elsewhere online to provide measurement services and targeted advertising.
Information That May Be Collected
Depending on your settings, browser and how you interact with our website, advertising platforms may collect information such as:
- IP address
- Device information
- Browser type
- Pages viewed
- Time spent on the website
- Products viewed
- Cart or checkout activity
- Referring website or ad
- Approximate location
- Ad clicks or impressions
- Purchase or enquiry activity
Where possible, we aim to use advertising tools in a reasonable and proportionate way.
Personal Information and Advertising
Some advertising activity may involve personal information, especially if you:
- Create an account
- Place an order
- Subscribe to emails
- Submit a contact form
- Interact with our ads while logged into a third-party platform
- Use a loyalty, email or customer account system
We handle personal information in accordance with our Privacy Policy.
We do not sell customer personal information to unrelated third parties.
Email Marketing and Direct Marketing
If you subscribe to our newsletter or agree to receive marketing, we may send emails about products, store updates, promotions and animal care information.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.
We may also use customer information to show relevant advertising where permitted by law and platform rules.
How To Manage Cookies
You can manage cookies through your browser settings.
Most browsers allow you to:
- View cookies
- Delete cookies
- Block cookies
- Block third-party cookies
- Use private browsing mode
- Control site permissions
If you block all cookies, some website features may not work properly, including cart, checkout, account login and saved preferences.
How To Opt Out of Targeted Advertising
You can manage or opt out of some targeted advertising through the settings provided by advertising platforms.
Useful options may include:
- Google Ads settings
- Facebook and Instagram ad preferences
- Browser privacy settings
- Device advertising settings
- “Your Online Choices” opt-out tools where available
Opting out of targeted ads usually does not remove all ads. It means the ads you see may be less personalised.
If you clear cookies, change browser, change device or use another account, you may need to update your settings again.
Third-Party Websites and Platforms
Our website and ads may link to third-party websites, social media pages, payment platforms or delivery services.
We are not responsible for the privacy practices, advertising settings or cookie practices of third-party websites or platforms.
You should review the privacy and advertising settings of those platforms directly.
Accuracy of Advertising
We aim to keep our ads accurate and up to date.
However, product availability, pricing, promotions, delivery options and store information may change.
The information shown on our website or at checkout will apply at the time of purchase.
Changes to This Page
We may update this Internet-Based Advertising page from time to time.
The latest version will be published on our website with the updated date shown above.
Contact Us
If you have questions about internet-based advertising, cookies, marketing or privacy, please contact Jonath’s Animal Kingdom.
Jonath’s Animal Kingdom
Email: [insert email]
Phone: [insert phone]
Address: [insert store address]